Corporate Giving

Partnership with The Hanover Theatre and Conservatory for the Performing Arts offers unique visibility and customized benefits to help your business achieve its marketing, client/customer engagement and community service objectives. 

Panorama of the interior of the hanover theatre.

Why partner with The Hanover Theatre? A personalized partnership. An expanded reach. A revitalized community. 

We’re bringing the world to Worcester. Join us! 

No two organizations are the same, so we work with our corporate partners to design customized opportunities ranging from promotions and ad sales to high-visibility sponsorships and ticketing packages. 

When your business partners with The Hanover Theatre, you become part of a community effort that is energizing the cultural life of Central MA and revitalizing our city. 

Available to You: The Hanover Theatre’s Audience 

  • Over 90,000 subscribers receive our emails
  • Our website receives over 649,000 annual visitors
  • Behind the Scenes magazine is mailed to over 145,000 households
  • We engage with over 55,500 followers combined across our social media platforms
  • Total attendance since our 2008 grand opening: 2,331,262

We look forward to working with you to design a partnership that meets your unique needs.

Customizing a Relationship That Works for You

Sponsor a Show 

Show your support for The Hanover Theatre with a high-visibility sponsorship of a Broadway show, mainstage event or Conservatory performance.

See Our Upcoming Shows
Explore Our Outreach Programs

Advertise in Behind the Scenes Magazine 

Published in September and March, Behind the Scenes positions your brand and message alongside theatre news, insider insights and information about upcoming shows.  Mailed to more than 145,000 households from Boston to western Massachusetts, southern New Hampshire to northeastern Connecticut and Rhode Island to right here in Worcester, Behind the Scenes will put you in front of our loyal base of ticket buyers, subscribers and members.

See More Publications

Become an All Access Club Member 

Join the All Access Club and give your colleagues, customer and clients a theatrical experience they’ll remember.  The All Access Club offers the ultimate theatre lover’s experience: a season pass to the best The Hanover Theatre has to offer with tickets for every show, and a Franklin Square Society membership with full benefits in recognition for your support.

Discover More About the All Access Club 

Corporate Marketing & Advertising Opportunities

  • Advertise in our Broadway programs
  • Become a founding sponsor of our Behind the Scenes podcast
  • Be included on our ticket backs
  • Display your message in the theatre’s lobby on concierge signage
  • Be promoted on our social media with customized posts
  • And so much more

See All the Ways We Can Customize a Campaign

Rockland Trust Bank is honored to partner with The Hanover Theatre, a cultural landmark so near and dear to the Worcester community.  Through our partnership, we have been able to deepen our relationships with friends and customers by treating them to experiences they will remember for a lifetime.

Eileen Lessard, Vice President & Director of The Club Rockland Trust Bank 

Becoming an All Access Club Member has allowed us to reward our amazing employees for the great work they do.  It has also allowed us to provide a great night of entertainment to our clients as a way to show our appreciation.  Both our employees and clients love the private entrance, lounge, excellent seats and of course the fantastic shows.

Richard Porter President, Cinch IT, Inc.

Our prominent placement in the program book, combined with the beauty of the theatre and the quality of the performances, leaves a lasting impression with our target audience.

Thomas J. Bartholomew President, Bartholomew & Company, Inc.

Many of our patients are also patrons of The Hanover Theatre and Conservatory.  They enjoy seeing our advertisement in the various programs.  We strongly support the theatre’s mission to enhance cultural offerings and educate area students.  On many levels, it is an easy, ‘feel good’ collaboration.

Ruth Ann Elias Director of Marketing, Premier Optical 

Join Our Community

Join the more than 30 Worcester-area businesses that have aligned with The Hanover Theatre and Conservatory.  Our goal is to deliver a high-impact partnership that with specialized benefits to meet your needs. 

Engage Your Company

Whether you sponsor a show, support our podcast or become an All Access Club member, by partnering with The Hanover Theatre and Conservatory you become a part of an organization that is revitalizing the cultural life of central New England. 

Stay in-the-know