The Hanover Theatre purchased the neighboring building at 551 Main Street for $1.1 million and redeveloped the it into a conservatory and event center, with administrative offices and space for a restaurant on the first floor. The building was officially opened in June 2016. The total cost of buying and renovating the three-floor structure was $3.5 million. The theatre’s decision to develop the building came on the heels of a capital campaign that raised about $3.4 million which reduced the theatre’s debt (incurred during the original restoration in 2008) to less than $2 million.
The Theatre District Campaign was launched on June 2, 2016 at a block party and ribbon cutting ceremony for the opening of 551 Main Street. The campaign takes a broader view, expanding the 551 Main Street campaign to include the ongoing revitalization of the theatre district through physical enhancements and programming to benefit the wider community. For more information about the Theatre District Campaign contact Nel Lazour, director of development, at 508.471.1770.Renovations to 551 Main Street include:
Second floor – administrative offices and event center: The offices were relocated to the second floor in the summer of 2015. In early 2016, the newly constructed event center began to host special events in the two unique function rooms that accommodate groups from 40-250 with easy access from the theatre’s upper lobby. More info can be found here.
Performing Arts Conservatory: Since early 2016, the conservatory has grown from 20 classes to over 70 different offerings for students of all ages to learn to act, sing, dance and design. More info can be found here.
Ground floor - restaurant: Restaurant space is available. A major benefit to this location is its convenient location next to the theatre. The ability to walk from the theatre will improve our customer service, enabling patrons to park once for both dinner and a show; or to stay afterward for dessert and beverages. This will be another major step forward in leveraging the theatre to revitalize our portion of Main Street. For more info, please contact email@example.com.
We gratefully acknowledge the generosity of the following foundations for their support of the theatre’s acquisition of the building at 551 Main Street:
The George I. Alden Trust
Bay State Savings Bank
The Jeanne Y. Curtis Trust
Mary C. DeFeudis
The Ruth H. and Warren A. Ellsworth Foundation
Patty and Fred Eppinger
The Fred Harris Daniels Foundation
The Fletcher Foundation
The George F. and Sybil H. Fuller Foundation
The Albert J. Gifford Charitable Trust
The Hanover Insurance Group Foundation
The Francis A. and Jacquelyn H. Harrington Foundation
The Hoche-Scofield Foundation
Massachusetts Cultural Facilities Fund
The McDonough Charitable Foundation
The Mildred H. McEvoy Foundation
Amelia Peabody Charitable Fund
The Schwartz Charitable Foundation
The Stoddard Charitable Trust
-List current as of May 2017